Jason Does a Taste Test of Starbuck's VIA

I was amused to find this post from Coffee Cup News in my Bloglines today, because I had just been in a Starbucks (for the first time in MONTHS) just the other night and saw the VIA instant coffee.

Between you and me, I think Starbucks is generally only a step or two above instant anyway...so I don't really plan on checking this out for myself. But if you've got ten minutes to kill, Jason does a blind taste test and gives you his thoughts not only on the VIA, but instant in general.